Shahala
Thahir

Media. Community. Brand Storytelling.

Over the last four years, I’ve worked across brand storytelling, content marketing, community building, creative strategy, product growth and operations, building brands, creator ecosystems, customer experiences and communities from the ground up. I’m endlessly curious, happiest in rooms where ideas are still taking shape and excited by the million things I have yet to learn, build and become.

Select work

A few things I've built: brand voices, creator programs, content engines and communities. The brief, the bet and what shipped.

Jumbotail

Building Jumbotail's Story from the Ground Up

Brand storytelling across digital platforms, leadership conversations and on-ground experiences.

Dandeli · 41-day immersion

Redesigning the Community Kitchen in a Nomad Village

Sourcing, inventory, menus and serving, rebuilt into simpler, more self-sustaining systems.

myHQ

Scaling Content & Creative Across the myHQ Ecosystem

Five product categories: social media, influencer marketing, partnerships and performance advertising.

OpenHearing · Founder's Office

Onboarding 500+ Audiologists & Owning Customer Delight

Business expansion and product, turning user feedback into product development with the tech team.

Now building

Meraki

A community-led social discovery app built around a simple idea: meaningful connections happen naturally when people experience life together. Meraki helps adults discover experiences, meet like-minded people and add whimsy to their everyday :)

Hosting

I host and moderate: all-hands, leadership conversations, panels and product demos, turning business stories into conversations people lean into.

Get in touch

Community

Put a bunch of people in a room and I’ll probably find a way to get them talking.

Group photo with the Jungli crew, village staff and forest officials sharing sweets

Shahala sitting with three children from the village, showing them something on a phone

A large team photo on the steps of a resort pavilion

Shahala and teammates holding a trophy in a confetti-covered office decorated with marigolds

A group with arms around each other in front of a yellow flowering hedge

Shahala with three colleagues inside a Jumbotail fulfilment centre, pallets stacked behind them

Behind the scenes on a shoot day with the content crew, softbox and camera in frame

The team lined up along a path in front of a flowering hedge

A group posing together on a night out under a red-beamed ceiling

The Jumbotail team at their booth during the Under 25 Summit in Bengaluru

Let's work together

If you’ve made it this far, we should probably say hello :)

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